May 01

Fair and Lovely?

No it isn’t fair and isn’t lovely in my book

It’s downright racist and demeaning to those of us who are not “white’.  How on earth in this day and age can people feel that being white gives them a hand in life?

For me it doesn’t make a blind bit of difference and products like this are just encouraging racism. I watched a series of adverts for Fair and Lovely on youtube, each and every single one of them pertains to achieving success if you are white or light skinned.  We all know that sales of Fair and Lovely are massive in Asia and maybe it is the mindset that being born Asian is not as privileged as being born “white” and doesn’t afford you the rights that others achieve due to their Nationality?  I wonder if President Obama uses Fair and Lovely?  course he doesn’t, he knows that he is not being judged on his colour, however many did during his election though were reluctant to admit it. There were plenty of reports about him being American’s first Black President, personally I didn’t see what the colour of his skin had to do with his professional capability or success as the Nations Leader.

Here in the UAE racisim is rife and has become a daily routine for most Aisan’s residing here. Recently my friend Shelina wrote on her blog at her disgust that a local celebrity magazine had printed pictures of the guests at a recent Royal Wedding event, all of them being “white”.  Were there no Asian people at this event?  well the magazine in question would like to think so, shame on them.

Dubai is a multicultural hot tub of so many nationalities, I wouldn’t know where to start with listing them.  One thing we must all be is tolerant, we mustn’t judge someone because of the Country they hail from, but from their values as a person. Each and every person in this world is special, God made each and everyone of us that way, regardless of which God you are following.

Anway I think that would be Fair and very Lovely unlike that horrid bleaching cream!!


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  1. I was never really insecure about my skin color or race… until I moved to Dubai.

  2. I just hate these whitening products with a passion!

    • Martin on May 5, 2012 at 6:03 pm
    • Reply

    I wholeheartedly agree with this post. It’s a shame that there are still PR people in Dubai that lend their name to the makers of such products. Aside from the obvious racist connotations, such products are also bad for your skin – whatever colour it happens to be.

    • Andy on May 10, 2012 at 5:38 pm
    • Reply

    A Chinese friend with a beautiful skin colour was constantly told in China that she was ‘too dark’. Same prejudice exists there too. Meanwhile so many white skinned people sit in the sun (or spray tan or sunbeds) to make their skin brown. The world is crazy and some people will always exploit this. As Jim Royle would say….fair and lovely – my @rse

  3. you gotta love Jim Royle 🙂

    • Anjali on January 6, 2013 at 7:33 pm
    • Reply

    Love the article but to be realistic, I think Berelain captured it all. I have lived here for 20+ years and over the years seen this place suck up to white skin like like it was salvation. Its ridiculous because its immigrants, hailing from Philippines, India, Pakistan, Bangladesh are the ones who built this country. The truth however is that for a job a non – white still gets paid lower (except if they are arab or arab expats), also you are treated differently in Dubai if you are Asian. The real change in racism can only end in Dubai if the expats are given the same rules and rights, changing a fair and lovely ad is not the solution. The system needs to change.

    Ofcourse Asians are obsessed with white skin as well, which is a whole different story but honestly that is some weird obsession and its hilarious since they were rules by Brits for over 200 years! Being an Indian myself, I have never understood their fascination, As Frued would say probably ‘its a childhood fixation’ :p

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